Royal Majestics est. 2010

We are a business design company with a strong emphasis on design and branding, run and owned by creative directors. Business design + Creative direction

Royal Majestics Helsinki Oy
Vuorimiehenkatu 5,
00140 Helsinki, Finland

How we do it?

We want to make it possible for entrepreneurs to establish fashion and design brands in post-nokia Finland. Our goal is to become number one accelerator in lifestyle market in scandinavia.

Creative direction

Today, creative direction is one of the most essential parts in consumer and lifestyle businesses. In Finland we have the technology, designers and business people. Our job is to combine those into viable, design driven businesses.


Business design

We create business models, strategies and innovate new business possibilities for start-ups and already established companies.


Funding

Our goal is to fill the gap in lifestyle and design driven business funding in Finland. We find and connect investors with consumer and lifestyle start-ups in such industries as fashion, furniture, sports, etc.


We're Looking for Investors

We are constantly looking for VC's and angel investors to our network and for a growing number of lifestyle brands in our roster. If you're interested of investing in lifestyle or consumer market, we'd be happy to help you find a perfect target for your investment.

Start-up Program is Open Again

We are open for up to three start-up's to work with. If you are a representative or owner of a start-up in lifestyle and/or consumer market, we probably can help you in your business model, creative direction, design and/or finding investors. We work for both - sweat equity with a slice of your company and standard billing.

WORK

Project:FROM NORTH
CREATIVE DIRECTION & DESIGN
Description:Finding the essential point of
view in the luxury market


MANUFACTURING METHODS
HEARTBORN, HANDMADE


BACKGROUND / From North was previously known as Platinoro. A reasonably well known brand in jewellery segment, co-founded by jerellery designer Pekka Piekäinen in the early 90's, which needed a total renovation in design and business wise.


When we first walked into this old smithery in Turku, Finland, it was inevitably clear, the approach for the case was painted in front of our eyes. Most of the time the manufacturing methods aren't too interesting to see, but here, where the jewellery was still made by smiths like it was done for hundred years. This had to be brought into daylight – and we did.

Case: Karhu Originals: case Case: Karhu Originals: case Case: Karhu Originals: case Case: Karhu Originals: case Case: Karhu Originals: case Case: Karhu Originals: closeup

From strategy to approach
to naming and design

We wanted to create a name that emphasizes the origins of this 20 year old company. The new name, From North, and the industrial overall look fitted in perfectly with the desired image. The product names were created to fit into this concept. They are named after the raw material, for example silver's code is AG/47.

To serve the chosen strategy of emphasizing the process of manufacturing the jewellery, we created creative strategy which was followed naming, tone-of-voice, identity concept with packaging, websites and photographic style. We did pretty well didn't we.

Project: Finnair
Branding
Description: Corporate branding
Aviation
Case: Finnair: one Case: Finnair: one Case: Finnair: one

Corporate branding

We were asked to be a part of a team renewing Finnairs corporate identity as creative director. We designed a new, fresh, scandinavian image for this iconic Finnish brand.

The work featured a vast amount solutions from reshaping the logo to the public spaces in Helsinki-Vantaa airport.

Project: Kiira Korpi
branding + business design
Description: Person branding
Sports
Case: Kiira Korpi: Dada Case: Kiira Korpi Case: Kiira Korpi: Layout Case: Kiira Korpi: Layout Case: Kiira Korpi: Layout

We're working on new business concepts for Kiira Korpi – one of the best figure skaters in the world.

We started by studying carefully the brands of top level athletes and found out that in figure skating, there's an enormous potential – not only in personal level but - in the whole sport to gain popularity. Even as far as Red Bull has taken extreme sports. We're currently working on new business models to utilize the image we've created with her.

When we launched "the new Kiira" it was featured in national television and news paper media. Her site had over 60.000 unique visitors during the day of launch and she has already made new sponsorship deals. Her site is open at www.kiirakorpi.fi

Please, drop by

2010 © Royal Majestics Helsinki Oy / Business design + Creative direction